The COVID-19 pandemic has upended countless aspects of work, including live events and webinars. With face-to-face opportunities to connect getting decimated or at least reconfigured, today's marketers are counting on new rules, tools, and opportunities offered by Microsoft Dynamics 365 Marketing to manage, deliver, and follow up on successful virtual events.
A recent survey by the Professional Convention Management Association (PCMA) disclosed that the majority of professionals polled had canceled or postponed in-person events. It was also revealed that 7 out of 10 respondents had shifted their in-person event completely or partly to a virtual equivalent.
The uncertainty of this new landscape might initially appear to be a cause of concern but thankfully you can redefine your event management strategies by integrating your event management functions and your customer relationship management (CRM) tools. By doing this, you can rethink event marketing and management, better measure return on investment, and expand your message to a global audience.
Personalize, personalize, personalize
You can leverage Microsoft Dynamics 365 Marketing to create a custom event portal that resonates with the brand and vision of your brand. This portal can then serve as a one-stop gateway for information about your event, including but not limited to:
Audience engagement
Session tracking metrics
Attendee registration
You can also leverage Microsoft Dynamics 365 Marketing to personalize event marketing messages to evoke the attention of potential event attendees. You can use the Dynamics 365 CRM to reach out to people who might not have considered attending a physical event due to travel time or cost. You can even send different sets of invite messages to target different sets of attendees. For instance, C-level executives can receive a different set of emails than others who need to demonstrate value for event attendance. You can even try out the best Microsoft apps for event planning.
Use Teams for your Virtual Events
You can even integrate Dynamics 365 Marketing with Microsoft Teams live events and meetings to set up webinar events as a Teams meeting or a Teams live event. You can even integrate marketing events directly with Teams or use Teams as the webinar provider. If this is not all, you can even enable event check-ins for live events and meetings that, in turn, will offer more visibility into online attendance.
Want to reinvent the rules of event marketing and create a brand-consistent virtual event to yield rich dividends for everyone? Please feel free to contact us at C.I.G Consultants to learn more about Microsoft Dynamics 365 for Marketing event management and its capabilities.
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