In today's age of the internet, consumers frequently turn to social media networks to seek information before they purchase a product or service. Since buyers often make purchasing decisions based on social media interactions, it does make sense for businesses to leverage social media to create demand and awareness about their products and services.
What Is Social Selling?
Social Selling can be described as a method to build relationships with potential buyers on social media networks such as Facebook, Instagram, etc. This includes creating demand and awareness about products and services with an intent to sell. Brands usually engage in social selling practices such as sharing relevant content, implementing a social listening strategy, and developing a personal brand to stand out from their competitors to more effectively engage with their target audience.
Social Selling helps brands actively communicate with potential customers, increase the number of qualified leads, increase the sales conversion rate, shorten the sales cycle, and identify the optimal time to reach out or follow up.
Here are some great ideas to master the art of social selling.
Connect with your target audience
While this may seem obvious, a powerful network that is built on real-world connections will help your existing customers and even potential customers vouch for you. This, in turn, will strengthen your "referral universe" as it will open up the possibility to create and nurture relationships with people that your connections know.
Leverage your brand network
One of the biggest advantages of social media networks is that they allow you to gain an easy and quick view of your networks. With social media networks on your side, having intel on the people you want to connect and engage with has become extremely easier and rewarding.
Find connections based on shared interests
Online professional networking groups and alumni networks are excellent places to connect with your target audience based on shared interests. You can proactively engage with your prospects to gain better visibility of their preferences, needs, and expectations. You can even have a word with them to ask for a referral rather than reaching out cold.
Find out how you can grow your business by leveraging Microsoft Dynamics 365 CRM to establish a powerful online reputation, make new contacts, and build a streamlined sales pipeline. Call or email us at C.I.G Consultants now.
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