Brand reputation is synonymous with customer experience in today's digital world. After all, today's tech-savvy and informed customers...

Today, enterprise resource planning systems (ERPs) have ushered into a new era that is full of hopes and opportunities. No wonder, ERPs...

In today's internet-driven world, customer expectations are soaring and evolving with every passing day. Today, customers expect...

For every success-driven business, Microsoft Dynamics 365 is an excellent choice to bring all of its disparate business systems together....

There is no denying the fact that creating and nurturing an original concept with exceptional, personalized, and differentiated product...

The terms ‘lead generation’ and ‘sales prospecting’ are often used interchangeably. Let us read more about what is lead generation and...

Making sales is tough, but even that is an understatement on so many counts. Irrespective of their sales, a big majority of sales reps...

The hospitality industry is all about the feel-good factor for the customers and fulfilling their requirements proactively. However, it...

It may come as a surprise to many but the sheer volume, variety, and velocity of customer data still somehow overwhelm many...

In today's age of the internet, consumers frequently turn to social media networks to seek information before they purchase a product or...

Today's customers need instant gratification and have more power than ever, especially in today's internet-driven world. If they have a...

In the world of B2B marketing, the approach is quite simple - to retain existing and attract potential customers. Easy, right? Well, not...

There is no denying the fact that customers are the backbone of every business, irrespective of the size of operations or the line of...

In recent years, the concept of outbound sales has received quite a bit of bad reputation because of aggressive sales pitches and cold...

Have you ever wondered why top brands such as Amazon, Apple, and Tesla enjoy an impeccable reputation and what differentiates them from...

In recent times, a lot of emphasis is given to creating and delivering positive buying experiences. Yet somehow, some businesses fail to...

It's no surprise that sales and marketing teams in most organizations seem to blame each other for not contributing enough. For instance,...

In today's digital age, millions of brands are competing for the attention of customers on different channels. With such intense...

For most entrepreneurs, the first thought while building their first marketing strategy is to find innovative ways to get new customers....

In the last few years, the concept of Customer relationship management (CRM) software has revolutionized the business world across the...